In the glitzy corner is Jerry Hall, 59, the leggy Texan model, former partner of Mick Jagger, famous for saying 'The more flesh you show, the higher up the ladder you go.’ In the gritty old corner is hard-nosed media titan Rupert Murdoch, 84. But after her brief relationship with jet-set scientist Armand Leroi ended, earlier this year, she lamented, “I don’t get propositioned by anybody as much as I used to.” “As a famous person, finding someone who completes your jigsaw can be a tricky business,” says Mairead Molloy, global director of blue-chip dating agency Berkeley International, which charges its UK-only members a jaw-dropping £10,000 a year (throw in Europe and it’s £15,000).

He is a sophisticated gentleman who seeks a woman with drive that parallels his own.

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